From dark to sparkle, with purple in between: Japan’s autumn 2019 makeup trends

Same way that leaves turn from green to red, yellow and orange in autumn, we all change the makeup colours

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Blue Light Skincare: futureproof your face with And Mirai cleansing and lotions

We hope you’re not staying up too late reading this blog post. Staring at the screen, scrolling to infinity, instead

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Coloured mascara and colour eyeliner: 2 more Japanese makeup trends for 2019

They’re not a brand new craze – think of these colourful cosmetics trends like more of a comeback. Every season

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The female fashion bible’s now a dictionary: an A-Z of Japanese womenswear brands

Japan has way, way more than 26 fashion brands total, and you know it already – but it’s convenient that

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The home of shoe exclusives in Tokyo: atmos collab sneakers and streetwear

The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.

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Face, lips, and chill: Japan’s ‘hinyari’ cooling makeup and skincare trends for summer

When summer in Japan hits, you’ve got the heat and the humidity to worry about. You’ll sweat – no shame,

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