Virtual pets can play the genetic lottery, too: an introduction to the Tamagotchi Meets
We tried owning first-gen Tamagotchis and other virtual pets when we were kids. They weren’t easy to look after. They
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What’s cool right now? Check Japan’s trends and hot topics.
From dark to sparkle, with purple in between: Japan’s autumn 2019 makeup trends
Same way that leaves turn from green to red, yellow and orange in autumn, we all change the makeup colours
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Deoco by Rohto: body wash and deodorant with the scent of a Japanese schoolgirl?
The bare minimum a body soap should do is leave you feeling fresh and clean. Added skin moisturising, yeah that’s
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Purin: proof that Japan can make custard powder even more kawaii
We could spend a year or more writing about Japanese sweets. And hey, maybe next year we’ll do that. Everything
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Kuji lottery draws in Japan: the luck-based merch Olympics for otaku
For collectors and dedicated fans, sometimes getting hold of merch is total luck. Like when the item you want’s only
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Blue Light Skincare: futureproof your face with And Mirai cleansing and lotions
We hope you’re not staying up too late reading this blog post. Staring at the screen, scrolling to infinity, instead
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We’re too old for this: how the word ‘millennial’ gets marketed in Japan
To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages
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Smart Potato Chips: the new way Japanese screen junkies eat junk food
We’ve all been there: trying to eat from a bag of potato chips and scroll on our phones at the
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Doujinshi: not a dirty word
“Do you buy and ship d-d-d-d-doujinshi?” We get this question a lot. And it’s always by email or DM, never
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You just activated our translation card: fun differences between English and Japanese YuGiOh card names
For a trading card game to be a global hit, it’s gotta make enough sense in every language. Not that
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