We’re too old for this: how the word ‘millennial’ gets marketed in Japan
To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages
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fashion
The female fashion bible’s now a dictionary: an A-Z of Japanese womenswear brands
Japan has way, way more than 26 fashion brands total, and you know it already – but it’s convenient that
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Dasa-kawa fashion: uncool-cute looks you can’t take your eyes off
There are times when something’s so bad, it’s good again. Dasa-kawa comes from 2 Japanese words with near opposite meanings.
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FIVEISM x THREE = makeup we can all enjoy
Yeah, there’s a real cosmetics line out there called FIVEISM x THREE. (The X is said out loud as ‘by’,
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Lose weight while you work: Haruyama i-Suit supported by Tanita
Sitting down all day’s not good for you – so say those scary articles about healthy lifestyles. That’s bad news
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Bobon21: sweet-kei that’s addictive like candy
Arrange your wardrobe so everything goes together, and getting dressed every morning’s like pick’n’ mix from a candy store. Fill up
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ZURU+ ramen jewellery: oodles of noodles
Wear your love of ramen with pride. ZURU+ has launched the world’s first ‘ramen jewellery brand’. Here’s what women want:
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Buy designer (Chanel, Louis Vuitton, Gucci, Hermes, Prada) goods from Japan on Yahoo! Auctions
When you think of big, high fashion brand names, like Louis Vuitton and Chanel, do you think of Japan? Shrug,
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Japan’s fun and popular mid-range makeup: Canmake cosmetics
Japan’s known for a massive variety of beauty and skincare products. Sunscreen, face masks, Hada Labo, horse oil (yeah, we know),
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Cospa: cosplay and anime goods on Amazon Japan
If you want anime-themed clothes, accessories and random lifestyle goods, you check out Cospa. Merch that anime fans can’t live
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