We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages

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The female fashion bible’s now a dictionary: an A-Z of Japanese womenswear brands

Japan has way, way more than 26 fashion brands total, and you know it already – but it’s convenient that

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