We’re too old for this: how the word ‘millennial’ gets marketed in Japan
To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages
pastel-kei
Saying goodbye to Swimmer: a final haul
In early June 2017, kawaii zakka chain Swimmer shocked everyone by announcing they’d be closing in January 2018. It wasn’t