Frills for Days! – The Top Lolita Fashion Brands and Where to Find Them
Learn about the top Japanese Lolita Fashion Brands and where you can find them online!
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J-Fashion and Beauty
Stay up to date on the latest Japanese fashion and beauty trends!
From dark to sparkle, with purple in between: Japan’s autumn 2019 makeup trends
Same way that leaves turn from green to red, yellow and orange in autumn, we all change the makeup colours
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Deoco by Rohto: body wash and deodorant with the scent of a Japanese schoolgirl?
The bare minimum a body soap should do is leave you feeling fresh and clean. Added skin moisturising, yeah that’s
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Blue Light Skincare: futureproof your face with And Mirai cleansing and lotions
We hope you’re not staying up too late reading this blog post. Staring at the screen, scrolling to infinity, instead
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MixWatch: take your time making a wristwatch you’ll love wearing every second
Is it time you put something new and cute on your wrist? There’s a new option for that, the MixWatch
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Coloured mascara and colour eyeliner: 2 more Japanese makeup trends for 2019
They’re not a brand new craze – think of these colourful cosmetics trends like more of a comeback. Every season
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The female fashion bible’s now a dictionary: an A-Z of Japanese womenswear brands
Japan has way, way more than 26 fashion brands total, and you know it already – but it’s convenient that
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The home of shoe exclusives in Tokyo: atmos collab sneakers and streetwear
The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.
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Stationery Cosme: makeup meets magic markers
Eyebrow pencils and lip liners aren’t made for writing on paper. But when you’re in a rush, and you can’t
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Face, lips, and chill: Japan’s ‘hinyari’ cooling makeup and skincare trends for summer
When summer in Japan hits, you’ve got the heat and the humidity to worry about. You’ll sweat – no shame,
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