pastel-kei | DEJAPAN

We’re too old for this: how the word ‘millennial’ gets marketed in Japan

August 8, 2019July 22, 2022 Kei 0 Comments 100-yen store, Culture Shock, Daiso, evangelion, fashion, item requests, japan, japan proxy shopping, Japanese makeup, kawaii, makeup, Millennial, Missha, neon genesis evangelion, Pantone, pastel-kei, pink, trend, Trending

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages

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J-Fashion and Beauty Shopping Spotlight

Saying goodbye to Swimmer: a final haul

January 1, 2018July 25, 2022 Kei 0 Comments Culture Shock, dolly-kei, fairy-kei, fashion, japan, kawaii, merch, pastel-kei, shopping, Swimmer, zakka

In early June 2017, kawaii zakka chain Swimmer shocked everyone by announcing they’d be closing in January 2018. It wasn’t

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