Kuuchoufuku aircon jackets: we’re big fans of this clever way to stay cool in summer

When that humid, stupid hot Japanese summer hits, we need all the help we can get. Those mini portable hand

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We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages

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The home of shoe exclusives in Tokyo: atmos collab sneakers and streetwear

The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.

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