J-Fashion and Beauty

Stay up to date on the latest Japanese fashion and beauty trends!

Kiss Me Heroine Make: beauty and the brave

On trips to Japan, beauty fanatics stuff their suitcases with Kiss Me Heroine Make cosmetics. The brand (created by Isehan) […]

Get far enough into the Asian beauty scene, and you’ll start hearing about LuLuLun face masks. It’s the best-selling Japanese

Signal your fan status loud and proud with a customised ita bag! You’ve gotta know about the legendary ‘itasha’ cars

To a lot of fashion lovers, Liz Lisa IS girly-kei. The brand’s popular with hime-kei, gyaru, and dolly-kei fans too.

It goes without saying, but Japanese fashion trends can be really weird. We keep an eye on what the biggest,

Health and beauty in Japan can look… unattractive, sometimes. As anyone who’s ever freaked out in the ‘horse oil’ aisle