We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages

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The home of shoe exclusives in Tokyo: atmos collab sneakers and streetwear

The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.

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