From dark to sparkle, with purple in between: Japan’s autumn 2019 makeup trends
Same way that leaves turn from green to red, yellow and orange in autumn, we all change the makeup colours
Read more
Japanese makeup
We’re too old for this: how the word ‘millennial’ gets marketed in Japan
To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages
Read more
Coloured mascara and colour eyeliner: 2 more Japanese makeup trends for 2019
They’re not a brand new craze – think of these colourful cosmetics trends like more of a comeback. Every season
Read more