The invincible Tamagotchi: no matter what you do, it won’t die
Hi. Kei here. I want to tell you a story. Let’s go back in time. To 1997, or maybe 1998.
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Don’t get burned: top Japanese sunscreen brands
Everyone’s free to wear sunscreen. When it’s sunny, we wouldn’t suggest staying totally free from sun protection, however free you
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Popin Cookin: play with your food!
Kracie’s ‘Popin Cookin’ sweets range is like sugary DIY for kids. It’s also for adults who love cute, strange, delicious
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Kiss Me Heroine Make: beauty and the brave
On trips to Japan, beauty fanatics stuff their suitcases with Kiss Me Heroine Make cosmetics. The brand (created by Isehan)
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Our top ‘practical kawaii’ bento decorations
At some point, making bento boxes became less like lunch prep and more like art class. It can be as
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Safety becomes stylish: yoccatta eco bags
Japan’s inventied a lot of stuff. So it was a shock to find out that the airbag was not invented by
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LuLuLun Plus face masks: your face, but better
Get far enough into the Asian beauty scene, and you’ll start hearing about LuLuLun face masks. It’s the best-selling Japanese
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Unko Kanji Drill: get sh*t hot at writing Japanese
Learning kanji is tough – whether you’re trying to read or write it. Mastering kanji is a tricky step on
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Japan’s weirdest Father’s Day presents
June 18th is Father’s Day in a lot of countries. Including Japan, the UK, the USA, Canada, Singapore, and Hong
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Osomatsu-san: proof that anime fans will buy literally anything
The runaway popularity of Osomatsu-san is obvious here in Japan. Those Matsuno brothers give everyone something (and somebody) to love. Each
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