We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages

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Vinyl Artist Gacha: the mini collectible figure series with the most unfortunate acronym ever

Wanna buy some VAG? Yeah, we did try and warn you in the blog title. Nice figures, shame about the

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The home of shoe exclusives in Tokyo: atmos collab sneakers and streetwear

The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.

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