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We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages […]

“Do you buy and ship d-d-d-d-doujinshi?” We get this question a lot. And it’s always by email or DM, never

It’s natural to expect the King of the Monsters to have a dedicated website of official merch. A world without

We’ve run specials, limited-time sales and exclusive promos with Premium Bandai before. But – as many of you already know

Every so often, a Japanese variety and tech website comes along with home and/or office products you’d never dream up

They’re not a brand new craze – think of these colourful cosmetics trends like more of a comeback. Every season

Hands up if you own a smartphone! Okay, that was a stupid question. And if you’re reading this on your

Wanna buy some VAG? Yeah, we did try and warn you in the blog title. Nice figures, shame about the

The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.

It finally happened – on May 6th 2019, the official Johnny’s merch website opened. That took long enough. (And the

It’s obvious enough by now that you don’t have to live in South Korea to be a dedicated fan of

When summer in Japan hits, you’ve got the heat and the humidity to worry about. You’ll sweat – no shame,