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We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages […]

We’ve all been there: trying to eat from a bag of potato chips and scroll on our phones at the

“Do you buy and ship d-d-d-d-doujinshi?” We get this question a lot. And it’s always by email or DM, never

Is it time you put something new and cute on your wrist? There’s a new option for that, the MixWatch

They’re not a brand new craze – think of these colourful cosmetics trends like more of a comeback. Every season

Hands up if you own a smartphone! Okay, that was a stupid question. And if you’re reading this on your

The year 2000 gave us a bunch of things. The Millennium Bug. Crouching Tiger, Hidden Dragon. DeviantART. The Nintendo Gamecube.

It’s obvious enough by now that you don’t have to live in South Korea to be a dedicated fan of

When summer in Japan hits, you’ve got the heat and the humidity to worry about. You’ll sweat – no shame,

“Few things satisfy like a puzzle solved.” So says Professor Layton – and who are we to disagree? He helps

Some trends that start in Japan are hard to explain. Like super fake tan ‘ganguro’ style, or wearing herbal pads

DEJAPAN Staff / February 25, 2019

A signature? What’s one of those again? For many things in Japan – at the bank, signing for packages, putting