From dark to sparkle, with purple in between: Japan’s autumn 2019 makeup trends

Same way that leaves turn from green to red, yellow and orange in autumn, we all change the makeup colours

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Blue Light Skincare: futureproof your face with And Mirai cleansing and lotions

We hope you’re not staying up too late reading this blog post. Staring at the screen, scrolling to infinity, instead

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We’re too old for this: how the word ‘millennial’ gets marketed in Japan

To kick off this blog post – a quick language lesson. ‘Gairaigo’ (外来語) are Japanese words borrowed from other languages

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Coloured mascara and colour eyeliner: 2 more Japanese makeup trends for 2019

They’re not a brand new craze – think of these colourful cosmetics trends like more of a comeback. Every season

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Face, lips, and chill: Japan’s ‘hinyari’ cooling makeup and skincare trends for summer

When summer in Japan hits, you’ve got the heat and the humidity to worry about. You’ll sweat – no shame,

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